Hey friends - just want to share some info on printing, AI and the digital world - ​

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 - Print offers guaranteed, unfiltered visibility - it gets seen in full, not summarized or cut short by an algorithm.

 - Print allows marketers to control the message, pacing and presentation in a tangible, distraction-free format.

 - Print builds deeper trust as digital content becomes more commoditized - print conveys permanence, credibility, and intentionality. 

 - Digital clicks are disappearing - meanwhile, a piece of print has physical presence - it gets passed around, saved, pinned, or placed on a desk.

 - Print can target specific industries, regions or customer types with a precision and elegance unmatched by SEO arms races.  

 - Print creates memory and emotion - neuroscience studies show print leaves a much stronger imprint on memory and emotional engagement than digital content. 

 - Print bypasses algorithms - no need to optimize for AI crawl-ability or semantic keyword trends.  A message lands exactly as the marketer created it - no search engine interference, no AI filters.  

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I read this in "Print Illustrated - Summer 2025" and wanted to share with you.   It really makes sense.  

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